Intellectual property, such as trademarks, copyrights, patents, models and designs, trade name law, advertising law, unfair trade practices, plant variety rights and knowhow/trade secrets, is important to every company. We assist our clients with all aspects hereof, such as product introduction, marketing- and advertising campaigns, the protection and enforcement of trademarks, products and designs, acting against infringements, negotiating, concluding or terminating license agreements and fighting counterfeit. In addition to advising and drafting, we also represent our clients in legal proceedings on any of the above matters. For international matters or aspects, you can rely on our worldwide network of specialized lawyers.
Two years ago we already wrote about the portrait of our national Formula 1 hero Max Verstappen. In 2016 delivery supermarket Picnic had posted a video on social media showing a lookalike of Max Verstappen.
A brand distinguishes products and services from those of competitors. When you think of a brand, you usually think of a word or logo, or a combination thereof, and sometimes a shape.
Every company has one or sometimes several trade names, the names under which the company operates. This does not require registration; the right to the trade name arises by using it.
The end of the Brexit transition period is near! Although the negotiations between the United Kingdom and the EU are still in full swing, several changes in the field of intellectual property have already become clear.k
Under ‘portrait law’ the appearance of a person is protected and one should not simply use a recognizable image of someone else. If this does happen, then the person portrayed may oppose this, provided he has a reasonable interest in this.